PUSH NOTIFICATION AND REAL TIME MARKETING

Push notification is one of the best communication channels for direct contact with the users of an application. Thanks to this strategy, many companies manage to reach almost 100% of their audience in real time. It is also an excellent way to increase customer engagement tenfold. A push campaign therefore aims to activate mobile users.

Contact us to talk about your projects: go here

Did you know that a notification sent at the wrong time could be enough to break your relationship with a customer? In fact, some surveys confirm that more than 70% of users are annoyed by the messages and end up uninstalling the application. To succeed in activating customers, our agency adopts a strategic system to target key sending moments. To do this, the time of message transmission is the most essential point. Especially if the application is used in several countries, a segmentation of the sending times is to be expected. This avoids, for example, the arrival of a message in the middle of the night. To optimize the push opening rate, we also take into account the times at which users access the application. Some studies have confirmed that mobinautes are active between 6 p.m. and 8 p.m. It is even possible to go a little further by sending notifications at much more precise times. To do so, we analyze the habits of each customer in order to parameterize the sending through a segment by customer habit. By using a geolocation system, the sending time can be even more precise. Notifications will then be sent as soon as your customers are located near your physical store.

Contact us to talk about your projects: go here

In a customer database, there will always be inactive customers. A change of strategy is required when these represent a significant percentage of the entire directory. To solve such a problem, we usually split the users. It is indeed possible to identify and group together inactive mobile users. The next step will be to program a special relaunch campaign for these users. This strategy implies a particular approach by focusing on the relevance of the content of the message addressed. The best solution for an engaging and eye-catching message is personalization. The opening rate increases considerably when the pushs are personalized. For personalization, data such as age, interest, name of users, etc. must be taken into account. This practice of segmentation also makes it possible to meet the needs of each type of customer. In a push campaign, it is also important to note that quality must always come before quantity. To minimize this disturbing effect of a notification, the frequency of sending is very important.

Contact us to talk about your projects: go here