EMAILING_EN
What is email marketing?
Emailing is a direct marketing approach that consists of sending email to several recipients in a database to convert them into new prospects. Emailing can take various forms: newsletters, retargeting, prospecting, transactional, affiliation, content marketing, etc. Depending on the characteristics of each variant, this powerful marketing tool can be used to achieve specific objectives for lead acquisition and prospecting of targeted customers.
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Emailing Marketing
The advantages of an emailing campaign
Very attractive costs
Controlled targeting
The undisputed advantage of emailing is its low cost: low cost to design, produce and send! Emailing is much more affordable than other media such as direct mail. It also allows you to personalize your message (in the subject or content) in an automated way.
The constitution of your database (compulsory preliminary step!) will allow you to completely control the profile of your recipients. You will be able to define very precise segmentation criteria, both traditional - demographic, geographic - and behavioral (consumption habits, loyalty). Emailing allows you to efficiently address a targeted audience. Be careful to regularly update your database in order to limit the loss of email files.
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Implementation of an effective strategy for your emailling campaigns
To set up an effective strategy for your emailing campaigns, the creation and development of a contact list is essential. The collection of this customer data can be done in different ways in order to further increase your database and collect a maximum of qualified email addresses. A strategy that consists of developing personalized communications for each prospect in exchange for their emails which will then be classified by sector and area of interest. For a better deliverability of the collected emails, we will also think about updating the databases as often as possible.
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Emailing strategy