ADVERTISEMENT GOOGLE ADS

Nowadays, an online presence is essential for companies due to the increasing development of digital in the advertising market and the media mix. To gain notoriety, Google Adwords campaigns will help you easily reach the right people via the search engine by creating customizable ads defined mainly on a bidding system. In addition to natural referencing techniques to position yourself in Google's results pages, it is then possible to opt for paid ads to find and acquire new leads.

Contact us to talk about your projects: go here

The objective of natural and paid referencing converge towards a common goal, but the difference between these two techniques is rather noticeable when searching on the Internet. Search Engine Optimization (SEO) is based on the principle of being present at the top of search results pages just like advertisements, except that it is a technique that does not involve any budget. On the other hand, it requires a lot of work that still requires some notions and technical skills such as the implementation of traffic tracking tools, the selection of relevant keywords, backlinks, ... It takes several months to consider being visible. A contrario, the paid referencing or SEA consists in creating an advertising campaign based on the purchase of the keywords typed by the Net surfers which will be immediately visible in the search engines once launched. It is also necessary to foresee, in the budget, sufficient credits to carry out each advertising action in order to appear and trigger impressions and clicks.

Contact us to talk about your projects: go here

The use of paid referencing is the best way to quickly improve the notoriety of your company. By choosing Google's ads, your brand has the most effective digital strategy whether you are a small business or a large corporation. The platform makes it possible to offer relevant ads to Internet users when they search and respond to millions of people to turn them into qualified leads. To create a successful ad, several criteria must be taken into account when configuring your campaign. You will have several options to target your audiences according to specific countries, regions or cities, to target users by device type, people who are on Google, Youtube without forgetting the many partner sites. However, it is essential to conduct an analysis of the bids on the most relevant keywords to bring a maximum of qualified traffic.

Contact us to talk about your projects: go here